With the realization that young children depend on the media content for decisions and choices they make, and given the sophisticated, subtle and often negative influence of movie contents, we consider it necessary to initiate a process of educating the youths on the nature and attributes of the media so as to ensure that they become more critical and dispassionate consumers of media content. Essentially, the idea is to get the youths to understand that media contents are constructs and not a reality. Already, a board of highly experienced scholars has been appointed to develop the scope of work and strategies of delivering it to the targeted schools. The programme targets school children with the pilot phase covering Lagos, Enugu, Markudi and Abuja.
The major objectives of the Media Literacy Project Is to promote awareness and confidence in the utilization of the NFVCB’s classification symbols and to also further increase the appreciation and passion for the art of film and creative arts in general among the growing population and to also initiate a process of behaviour change communication for consumers of media content, particularly, the youths.
