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This concept is arising out of the challenge and need to restructure the distribution framework in line with our statutory mandate to arrest the drift in that area and ensure that operations become more formal, structured in such a way as to lend itself to basic auditing standards, generate transparent performance records, and be able to establish synergy with other sectors of the economy. Central to the reforms that are necessary in turning around the film industry in Nigeria and for which the National Film And Video Censors Board, NFVCB, is investing a lot of energy is the restructuring of the distribution process.

Presently the current regime of distribution of films and video works in the Nigerian market is self defeating. It is too informal, easily yielding to the activities of economic cabals and parasites. It is unstructured, without auditable standards, and has no necessary alignment to the mainstream economic sectors.

Finally, the alignment of the industry to the mainstream national economy would have been achieved. This is critical because it is through this vehicle that a rapid achievement of the needed authenticity and credibility elements for the Nigerian movie is guaranteed. In other words, the formal sector of the economy can begin to relate with this because that is what makes sense. Banks can provide funding instruments, insurance companies can provide cover and the business of making movies will move to its new and deserving height.

EXPECTED OUTCOME

  • The formulation and adaptation of an Improved Regulatory Framework which will result to a greater generation of funds by stakeholders.
  • A new distribution frame work that will ensure a structured process and link the industry with the economic main stream in the country.
  • The Distribution activities will drive content; introduce simple processes that are auditable thereby creating the basis for keeping track of performance of each movie product in the market.
  • It will provide durable and commercially-viable structures, able to attract local and international investors as well as sustain those already playing in the market.
  • The market depth and would be substantially enlarged to meet the financial needs of the industry, engender self assurance and spur sustainable growth within the industry.
 
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